DISTRIBUTORS OF PHOTOVOLTAIC TEST OF THE FUTURE

The current transformation of the PV market in Italy appear to favor the channel of distribution, means more and more suitable to serve the development of the next few years.
The magazine 'Solar B2B' toured extensively in the November to explore all the hidden unknowns that may hinder this process.

Below is the interview that Carlo Moretti, CEO of Coenergia, has issued to the magazine industry.

"Serving small plants»

«Today, the figure of the distributor has strengthened. For example, acquiring that part of direct sales to installers which until recently were concerned EPC Contractor and System Integrator. And do not think that can be the distributors of electrical equipment to undermine this role: very few who are structured to manage photovoltaics. They are accustomed to margin the most important and most stable, with us you are working with the bone margins and unable to operate on a long time. Our warehouse, for example, must rotate 5/6 times per month; otherwise are problems. I believe that the distributor of electrical equipment that intends to treat the PV could become our customer.
The future is clear: our role will be to serve more and more installers that deal with small plants. Coenergia has always focused on this kind of activity and this is why today we suffer less than other competitors who are forced to recalibrate their identity: in recent years many have pursued other business, such as that of the construction of large plants owned , We do not. And this benefits us today. In general I am convinced that the channel of distributors continue to play a major role in the photovoltaic market »